What You Can Learn From the Simple Brilliance of Chipotle's Design
The fast food Mexican grill franchise sets a standard for modern restaurants.
Walk into any of the nearly 1,500 Chipotle Mexican Grill restaurants, and one thing immediately becomes clear: This doesn't look like all those other places.
That look is no accident. The distinctive Chipotle design--a spare, industrial motif marked by concrete floors, exposed piping, natural colors and ample use of plywood and stainless steel--reflects a company culture that champions the basics.
At Chipotle customers order from a pared-down menu of
