Entrepreneur

Should Your Business Use One Font Only?

It's not just what you type, but how it looks when you type it.
Source: sharkhats | Flickr

If you want to ensure that existing and potential customers recognize your brand, you need to go further than just designing a memorable logo—you need to create a cohesive experience. One of the most undervalued yet effective ways to do this is by selecting a singular typeface to use for all client communications, marketing materials and other representations of your brand.

Graphic designers are happy to discuss typography as well as

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur12 min readCorporate Finance
Charities Are Getting Down to Business
Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion
Entrepreneur40 min read
Spotlight Branded Content
ASIA’S LEADING POST-PANDEMIC ECONOMY If 2023 marked Japan’s breakout, 2024 could herald the beginning of a decadelong ascent as Asia’s premier investment destination. Clear indicators abound, notably the Nikkei index’s historic surge beyond its late
Entrepreneur3 min read
Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A

Related