Create Value -- Not Just Buzz -- For Your Customers
Too many startups neglect the most important goal: determining why someone would want to buy what they're selling.
by Sam Hogg
Mar 01, 2015
1 minute
As an active investor in agricultural technology, I hear pitches from startups that have found ways to make crops bigger, stronger and more resistant to pests, usually through some proprietary formula or advanced biotechnology.
I always challenge these folks with a little
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