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    How One Franchisee's Product Idea Ended Up in All Locations

    Tropical Smoothie Cafe franchisee Brad Shellen proves that, in franchising, creativity counts.
    by Tracy Stapp Herold Jun 01, 2015 2 minutes
    Source: Stan Hester/Tropical Smoothie CafĂŠ

    Brad Shellen says he and his wife, Marilu, were looking to reinvent themselves when they became Tropical Smoothie Café franchisees in 2010. Little did he know he’d end up helping reinvent the company’s menu. 

    Shellen was inspired to find a way to incorporate an unlikely beverage ingredient—avocado—after a customer (who was a

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