Bloomberg Businessweek

NO MORE PLAID PANTS

Mossimo Giannulli thinks being a golfer is no reason to dress like one

Golf fashion” has traditionally been an oxymoron. Although golfers can wear pretty much whatever they want as long as it doesn’t violate the course dress code, their outfits have gotten stuck at either blandly conservative or proudly dorktastic.

This is distressing to Mossimo Giannulli. The designer, best known by his first name, thinks the market is “lacking any sort

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