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  • Fast Company

    28 Martin Lotti

    VICE PRESIDENT, GLOBAL CATEGORY CREATIVE DIRECTOR, NIKE
    by Chuck Salter May 16, 2016 1 minute
    Nike creative director Lotti has developed soccer “boots” so light that athletes feel as if they’re playing barefoot.

    For stretching Nike in new directions

    In 2015, 18-year Nike veteran Martin Lotti introduced the company’s first-ever line of soccer cleats (or boots) made especially for women and created the sleek uniforms that the winning U.S. women’s soccer team wore at

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