Entrepreneur

How La Colombe Made Its Canned Lattes A Hit With Retailers

It sold 10,000 cans in one hour.
Source: La Colombe

There are many prepackaged coffees, but La Colombe CEO Todd Carmichael saw an opening: If he could froth milk inside a can, he could sell the world’s first canned latte. But how? 

Related: 3 Ways to Slay the Risk of Bringing a New Product

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