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Facebook’s new Camera Effects Platform wants to augment your entire reality

See the world through Facebook's eyes.
Facebook Augmented Reality

Facebook

At the F8 conference, Facebook showed off its ability to recognize objects so they can be manipulated in a virtual world.

Many of us spend a lot of time looking at screens when we’re out in the world, but the ultimate goal of augmented reality is to have us looking through them. Today, at Facebook’s F8 conference keynote, Mark Zuckerberg outlined a plan to make AR a major facet of the company’s path toward total ownership of your eyeballs. The Camera Effects Platform is built around the imaging devices already built into smartphones and tablets, which Zuckerberg wants to further cement as the “first mainstream augmented

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