Bloomberg Businessweek

Pants on Fyre

• The app maker behind the festival was in trouble well before partygoers arrived in the Bahamas

• “If you’d like to stick it out with us, that’s great”

Now that Fyre Media Inc. is infamous for its aborted music festival in the Bahamas, the one that’s prompted lawsuits from vendors and a $100 million class action from attendees, it’s hard to remember the whole thing was meant to promote an app. The Fyre software is essentially a mobile-friendly speakers bureau for performers available for appearances at concerts, clubs, and parties for a price. Current and former staff say Fyre Media co-founder Billy McFarland made it

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