Bloomberg Businessweek

Royal Visionary Meets Popular Pushback

As Saudi Arabia’s crown prince plans to Westernize, many cling to tradition

Donna Abu-Nasr

Gathered around food trucks off a busy highway in Riyadh, young Saudis kicked off a recent weekend with burgers and ice cream served by women covered head-to-toe in black as music muffed the din of generators. Normally a scene like this would be in violation of the country’s bans on music and sexes mixing in public. Yet as part of a grand plan to modernize Saudi Arabia, the

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