In a marketplace like marine appearance and lubricant products, it’s hard to know what’s in the bottle unless you are a chemist with a spectrometer. Intuitively, you can look at a company like Lucas Oil and peruse its racing partners to draw a pretty good picture of its products’ efficacy in extreme conditions. That’s an especially good gauge of quality if its partners are winning.

And they are.

Likewise, just as you can tell the quality of a person by the friends they keep, you can tell the quality of a brand by the brands with which they partner.

Take Ranger Boats. Long the top

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