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    How Hardee's Shed Its Bikini-Centric Ad Strategy, and Cleverly Grew Up

    The franchise is repositioning itself as forward-thinking.
    by Claire Zulkey Jan 01, 2018 1 minute
    Source: Courtesy of Hardee’s
    Courtesy of Hardee’s

    If the name makes you think about how the Thickburger is made with all-natural, high-quality beef -- and not Kate Upton cramming a burger in her gorgeous face -- then everything

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