When to Use Your Email Signature for More Than a Sign-Off
The email signature can be a powerful marketing tool -- but it can quickly become an irritating vehicle of self-promotion.
Two years ago, Alaia Williams used a run-of-the-mill signature: title, company, phone number. But as an online business strategist, she wondered if she was overlooking an obvious . So she started adding to her signature, piece by piece. She placed social media icons to link to her Facebook, Twitter and LinkedIn accounts. She added a sign-up for her . She even threw in a
