Los Angeles Times

Consumer Confidential: Despite California privacy law, marketers are still scheming to snatch your data

If anyone should be capable of communicating in plain English, you'd think it would be the Association of National Advertisers, an organization of nearly 2,000 companies, representing 25,000 brands, that touts itself as "the voice of the marketer."

I got my hands on a recent report from the association's data, marketing and analytics division titled "Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace."

One takeaway is that when marketers don't think consumers are looking, they eagerly discuss new ways to violate people's privacy.

Another is that when they talk among

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