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    Why Are So Many Farmers Markets Failing? Because The Market Is Saturated

    Farmers aren't producing enough to keep up with the number of smaller markets that keep popping up, often in close proximity to others. This results in fewer customers, unsold food and maybe closure.
    by Jodi Helmer Mar 17, 2019 3 minutes
    Nationwide, there are too few farmers to populate market stalls and too few customers filling their canvas bags with fresh produce at each market.

    When the Nipomo Certified Farmers' Market started in 2005, shoppers were eager to purchase fresh fruits and vegetables, as well as pastured meats and eggs, directly from farmers in central California.

    But the market was small — an average of 16 vendors set up tables every Sunday — making it harder for farmers to sell enough produce to make attending worthwhile.

    "The market in Santa Maria is 7 miles in one direction [from Nipomo], and the market in Arroyo Grande is 7 miles in the

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