The Guardian

Social media platforms 'failed to counter Notre Dame fire misinformation'

Algorithms did not prevent spread of conspiracy theories about fire, say critics
Firefighters work at Notre Dame Cathedral after a fire devastated large parts of the gothic church in Paris. Photograph: Yves Herman/Reuters

The Notre Dame Cathedral fire presented social media companies with one of the first major tests of their nascent programmes aimed at fighting misinformation in real time – and critics say they failed.

As footage of the cathedral burning was uploaded to YouTube by major news providers, anti-misinformation algorithms launched by the video-sharing site last year kicked in. Unfortunately, the algorithms wrongly identified

You’re reading a preview, subscribe to read more.

More from The Guardian

The Guardian3 min readWorld
Historians Come Together To Wrest Ukraine’s Past Out Of Russia’s Shadow
The opening salvo in Russia’s full-scale invasion of Ukraine in February last year was not a rocket or a missile. Rather, it was an essay. Vladimir Putin’s On the Historical Unity of Russians and Ukrainians, published in summer 2021, ranged over 1,00
The Guardian4 min read
‘Almost Like Election Night’: Behind The Scenes Of Spotify Wrapped
There’s a flurry of activities inside Spotify’s New York City’s offices in the Financial District. “It’s almost like election night,” Louisa Ferguson, Spotify’s global head of marketing experience says, referring to a bustling newsroom. At the same t
The Guardian4 min read
Whether In Song Or In Silence, Shane MacGowan Exuded The Very Essence Of Life
Shane MacGowan and I sat in near silence for two hours last year. We were at his home, just outside Dublin. I’d been warned by his wife, the writer Victoria Mary Clarke, that he was depressed and anxious, not really in the mood to talk. But nothing c

Related Books & Audiobooks