India Today

Following their hearts

Success is sweet but there is always a lot of hard work involved. Two entrepreneurs tell us about their key challenges.

Swati Bhargava Co-founder, Cashkaro, Gurgaon

My husband Rohan and I discovered some cashback sites when we were both working in the UK. We found the concept interesting and started Pouring Pounds, our UK-based cashback venture in 2011. Its success encouraged us to launch a cashback site in India and we launched CashKaro in 2013. It saw immense growth in a short span of time and reinforced our belief that Indians love to save money and would take an instant

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