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  • Los Angeles Times

    10 games at E3 that made a lasting impression

    by Todd Martens, Los Angeles Times Jun 18, 2019 7 minutes

    LOS ANGELES - The Electronic Entertainment Expo has never been subtle.

    But the event, hosted by the trade group representing the video game industry - the body designed to present the community's best image to Congress and the public at large - got right to the point this year in its on-site messaging at the Los Angeles Convention Center.

    It was even selling the slogan on $20 branded T-shirts - "Hype AF," for a phrase that is not printable here - with the logo for E3, the Electronic Software Assn.'s most esteemed event of the year.

    With a proposed bill in Congress that would severely limit in-game purchases - and with the Federal Trade Commission to look at the ethics surrounding said practices in August - perhaps it's not the best time to advertise that the biggest video game trade show in North America is all smoke and mirrors.

    But the industry knows the E3 audience, and it's not the 66,000 or so who visited the L.A. Convention Center and L.A. Live over the show's three-day run that ended Thursday. It's those watching and playing at home on

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