The New York Times

Here's What's Happening in the American Teenage Bedroom

For years, Rowan Winch was nothing if not online. Each day his alarm went off at 6 a.m. and he would roll over in his twin bed, grab his iPhone and start looking for memes — viral images and videos — to share on Instagram. He’d repost a handful to his suite of popular accounts before getting into the shower. Afterward, he would keep searching, and posting, until it was time to board the bus for school.

On the way to his high school in suburban Pennsylvania, Rowan would curl up in a seat, mining the internet for content. The point was not always quality but quantity. Between classes, at lunch, during study hall, he would keep his social media empire running with new images and videos. (His school has a relatively relaxed cellphone policy.) Rowan’s target, at the time, was 100 posts a day. (By comparison, The New

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