Sports Business Journal

BirdieBox taking off in swag space

IF YOU WORK in sports, you’ve been “gifted.” Call it glom, chum or swag, it’s as integral a part of the business as corporate suites, golf tournaments, and private pregame parties. At any of those, you’ve received gifts emblazoned with logos of the event you’re attending. And those in the C- suite receive more swag than anyone.

Rocket Mortgage Classic Tournament Director Rob Croll has been handling corporate gifting programs for decades. “It’s just an expected part of our industry, and it’s still so

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