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    SELLING BY THE BOOK - CATALOGUES STILL THE MOST USEFUL MEDIA IN WINE PURCHASING

    Jul 01, 2018 3 minutes
    ELISABETH KING

    THE INTERNET has changed so much about how we buy and learn about wine. There are so many wine apps available that curated lists of the best have become a mainstay of wine writers and bloggers and Dan Murphy’s recommends the pick of the bunch for winelovers. But when something is really useful, it shows remarkable tenacity even when confronted by the onslaught of new technologies.

    The first shopping catalogue was published in Venice in 1498 and offered buyers a new-fangled invention - books. Seed and plant sellers got

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