Winestate Magazine

SELLING BY THE BOOK - CATALOGUES STILL THE MOST USEFUL MEDIA IN WINE PURCHASING

THE INTERNET has changed so much about how we buy and learn about wine. There are so many wine apps available that curated lists of the best have become a mainstay of wine writers and bloggers and Dan Murphy’s recommends the pick of the bunch for winelovers. But when something is really useful, it shows remarkable tenacity even when confronted by the onslaught of new technologies.

The first shopping catalogue was published in Venice in 1498 and offered buyers a new-fangled invention - books. Seed and plant sellers got

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Winestate Magazine
Editor & Publisher Peter Simic E: editor@winestate.com.au Managing Editor Lara Simic E: lara@winestate.com.au NZ Editor Michael Cooper E: michaelcooper.wine@outlook.com Sub-editor Michael Bates Administration Lyn Hannam E: administration@winestate.co
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