Under the influence

Whether you’re starting out in business, building a side hustle or expanding an already successful business, you can leverage the power of social media.

Becoming an influencer in your own right isn’t difficult. You can build a strong presence, and use “influencer marketing” strategies to cash in on the ever-growing number of people spending more and more time (and money) on social media, when you follow these three steps.

1 Decision

You’ve got to decide what it is that you want to sell online – be it a physical product or even yourself as an influencer.

There are two main things to be aware of in the decision-making phase.

The first is to find something that you want