strategy and business

The addressable future

ecause it delivers more personalized experiences for audiences watching the same program, addressable advertising (which can serve different ads to viewers of the same show) offers the benefits of more precision

Anda sedang membaca pratinjau, daftarlah untuk membaca selengkapnya.

Lainnya dari strategy and business

strategy and business2 mnt membaca
The Three Ts Of Handling Consumer Data
When consumers get to the cash register or checkout screen, they are increasingly asked to disclose personal information. Studies show that even people who harbor privacy concerns are willing to provide personal details to a company. Indeed, most con
strategy and business8 mnt membaca
Business Could Steer India And The World Out Of Troubled Waters
Having grown up in India, I remember how monsoons brought relief from scorching heat and produced lush greenery and lots of bugs. But as a visitor to India last August, I saw water scarcity woven into the fabric of day-to-day life and puzzled over th
strategy and business7 mnt membaca
Creating An Agile Mind-set At PepsiCo
It appeared to be a routine day at the cookie factory in Mar del Plata, Argentina — a facility operated by PepsiCo Central and South America (CASA). Freshly baked treats were continually transferred from an enormous industrial oven onto an assembly l