strategy and business


Thales S. Teixeira, Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption (with Greg Piechota; Currency, 2019)


P.V. Kannan, The Age of Intent: Using Artificial Intelligence to Deliver a Superior Customer Experience (with Josh Bernoff; Amplify, 2019)

Bruno Gralpois, Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results (2nd ed.) (Beaufort Books, 2019)

With each passing year, the universe of marketing and sales continues to expand. Fueled by technology, constant connectivity, and rapidly evolving consumer behavior, the scope of activities and competencies that fall under this category grows. This year’s three best business books on marketing come from three radically different parts of the ecosystem — and each reimagines a core function while expanding the boundaries of the discipline. Whether they are suggesting new ways to consider the customer experience, providing a realistic look at the immense potential of artificial intelligence, or delving into the still-powerful role of agencies, this year’s books bring focus to an industry that increasingly defies easy definition.

In this age of revolutionary change, many of us are seeking a Grand Theory of Everything, something that explains phenomena as seemingly disparate as ride-sharing services, meal-prep kits, and streamed entertainment. Each of these is a new industry, thriving within a much larger industry. Each would have sounded outlandish 15 years ago. But they have all gained traction, and have

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