strategy and business

The Bionic Company

During the heyday of the Industrial Revolution, at the end of the 19th century, few people understood the intricate dynamics of financial capital. Its growth often seems slow at first, but when managed well, it doubles regularly; this exponential growth can accelerate a company’s progress. For early companies that pioneered better approaches to business economics, financial capital gave them a strong competitive advantage.

As the 20th century unfolded, two additional types of equity became important: human capital (the return gained from the development and deployment of staff and contractors), and natural capital (the manageable value of land, water, and other environmental resources). Business success came to depend on managing these three forms of capital effectively.

In the 21st century, with the accelerating increase of technological innovation, three more forms of capital have become critical to creating value: behavior capital (developed by tracking ongoing activity), cognitive capital (the value inherent in algorithms), and network capital (the connection points, with people and machines, that a company can deploy).

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