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    Why are leaders trusting their gut instinct over analytics? AND WHAT TO DO ABOUT IT

    Mar 26, 2019 3 minutes
    By Nazim Taskin, David Pauleen, Ali Intezari and Shane Scahill.

    'Big data’, ‘data analytics’ and ‘data science’ may be the latest buzz words, but for many business people, these new frontiers remain overly technical and complicated.

    New research conducted by the Management Analytics and Decision Making Research Group at Massey University investigated the extent to which data analytics is influencing managerial decision-making – and it seems many top executives still prefer intuition.

    Despite this, the survey showed exponential growth in the use of big data, with 87 percent of the participants

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