The European Business Review

HIGH PERFORMING NEGOTIATIONS IN A TEAM

In a collaborative negotiation situation, teams actually help increase the joint gain. In a nutshell, teams should achieve better results overall in negotiations.

Whether you’re negotiating solo or with a team, it is crucial to have a smart approach to get the best deal in every situation. In this article, the authors focus on the significance of team negotiation toward value creation as well as the imperatives to making collaborative effort yield desired outcomes.

participant in a negotiation course once confessed that he hated to negotiate in front of his wife. When asked why, he said he found it difficult to close the negotiation. For example, once he was negotiating to buy a used car. Both he and his wife had agreed that €15,000 was a fair price for the car. However, the seller did not want to go below €16,500. “If I were negotiating alone, I would have agreed on 16,500. But I generally find it difficult to concede in the presence of a family member. I couldn’t concede in that negotiation and we ended up abandoning it. Whenever I am with my father, my brother or my wife I become a bit adamant. Maybe I don’t want to look weak in front of them,” the

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