Marketing

Made by possible content

Campaign Made Possible by Melbourne

Client University of Melbourne

Lead agency Keep Left

Media agency McCann Media

Background: As Australia’s largest research-intensive university and the second largest research institution behind CSIRO, the University of Melbourne undertakes research that addresses major social, economic and environmental challenges of our time.

At the heart of this world-leading research is the goal of sharing advances that help shape our ever-changing world. To do this, the University of Melbourne launched ‘Made Possible by Melbourne’, a campaign that aims to increase public engagement with the university’s research through a targeted, digital content marketing strategy.

To launch the campaign, we selected three research stories to spotlight:

* Music as Medicine

* Ending Avoidable Blindness, and

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