REVOLUTION DIGITAL

THE ALPHA AND OMEGA: WHAT WAS, WHAT IS AND WHAT IS TO COME

When I look at my Omega CK2998 — the special edition that was released last year and which I forgot to order at the time, making it the first new watch I have paid significantly over retail for, ever in my life — I see eras in time from the last half century, colliding and regenerating into a new timepiece that is simultaneously charmingly ancient and enthrallingly modern. I see old and new. And I see the men who love watches behind its creation. Somehow the Old Testament verse, “I am the Alpha and the Omega, who is, and who was, and who is to come” perfectly expresses the identity and values of this extraordinary company, because, which other brand “was, is and is to come” more than Omega?

The “was” is expressed through the amazing historic iconography of the CK2998, the second but best-known incarnation of the legendary Speedmaster chronograph, the first timepiece to shift its tachymeter scale to the bezel of the watch, creating far greater legibility and becoming the blueprint for every great sports chronograph to come. The CK2998, introduced in 1959 as the successor of the CK2915, occupies the heavyweight throne as the most famous sports chronograph of all time, thanks to being the only watch to qualify for use by NASA, as well

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