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THE HIDE REPORT

Real Leather. Stay Different. Debuts Globally

 Washington, DC, September 20, 2019 – Real Leather. Stay Different. launched today. The global campaign celebrates the versatility, beauty and sustainability of U.S. leather. The campaign features a new consumer-focused website and social media channels to amplify its central message: to choose and celebrate real leather.

“When our ancestors sought durable, practical and natural material to survive, it’s no surprise they turned to leather,” said Stephen Sothmann, president of the U.S. Hide, Skin and Leather Association (USHSLA), which is coordinating the initiative. “But leather is as modern as it is versatile. Real Leather. Stay Different. elevates this rich history and lays the groundwork for ongoing, global conversations with brands, retailers and consumers about leather’s inimitable attributes.”

The sleek new website shares leather’s story through engaging blogposts, striking images and compelling content. Inspiring posts on Facebook, Twitter and Instagram recount the iconic history of leather in popular culture while maintaining a pulse on current trends in leather’s use in fashion, furniture, sports, film, music and everyday life.

The website’s “Street Seen” section profiles real people who love and use leather, while celebrity stories highlight leather’s cultural appeal. These stories are complemented

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