NZ Marketing

MODERN TIMES

The digital space has long been seen as a great opportunity for agencies. Historically, marketers have lacked understanding and cowboys roamed the electronic plains. That’s changing and good clients are now increasingly digitally literate and understand the importance of this area if they are to be successful. But there are still so many choices available – and so much snake oil still being sold. So where is a marketer to turn if they hope to keep up with – or, ideally, stay ahead

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For The Love Of Wine
Invivo & Co knew that to go global, they’d need to go big. The team had previously seen great success launching their Sav with Graham Norton in 2014, but knew they needed to expand their product range and grow presence in the US if they were going to
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Well-aged
By 2015 the Rhythm & Vines (R&V) festival brand had lost favour with and the trust of New Zealand’s youth, and needed a strategic marketing and communications plan to help turn things around. The business was also facing very public financial problem
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Upskill With In-house Training
THE MARKETING ASSOCIATION’S In-house Learning and Development Product Specialist, Theresa Ye is passionate about the upskilling of marketers. As part of a new training initiative offered by the association, Ye helps customise in-house training in key