KEEPING IT TOGETHER

Ask marketing managers to list the agencies they currently work with, and they’ll likely rattle off enough names to cover off the fingers on at least one hand. This is just the nature of the modern media mosaic, which has forced clients into finding partners operating between the fractures.

With so many new disciplines and channels emerging, it’s difficult to pinpoint a single agency that can deliver the same level of quality across every available touchpoint. And if clients want the best quality across every channel, then they’re going to have to avail a few additional chairs in the creative meetings.

Over the last 30 years, Insight Creative chief executive