Marie Claire Australia

SEX (ISM) doesn’t SELL

WEAR ING THE PANTS

Agency: Ogilvy

When we saw this original 1970s advertisement for Mr. Leggs pants, our blood boiled a little. Who knew so many symbols of hyper-masculinity and downright degradation could fit in the one image? It’s scary stuff. In today’s advertising landscape, demeaning women in such a way

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