Rotman Management

The End of Accounting? TWO EXPERTS GO HEAD-TO-HEAD

PROESSOR BARUCH LEV ON FINANCIAL REPORTING, THEN AND NOW:

“Surprisingly, with all the advances in information technology, communication, and investment analysis affecting capital markets — as well as the substantial changes affecting the strategies and operations of businesses — the structure and content of corporate financial reports to investors didn’t change during the past century. Investors, 110 years ago, received similar balance sheets and income statements as do their present counterparts. This would suggest a constant decrease in the role of financial information.”

“[Comparing 1902 with 2012,] Amazingly, there are absolutely no differences in the structure and information items provided to investors by [U.S. Steel’s] two financial reports. Seriously, a struggling enterprise, like the 2012 U.S. Steel, providing the same information as the booming 1902 company? Shouldn’t today’s investors be told what aspects of the business model failed in 2012 or before? Informed about manufacturing setbacks? Specific marketing challenges? And told, backed by data, about the remedial steps taken by management? Shouldn’t a 21st-century corporation reporting about its operations and economic condition systematically convey such strategic information, rather than report what it paid years ago for buildings and machinery or questionable assets like goodwill? Really informative financial reports — rather than those frozen in time—are essential to investors and the public at large.”

PROFESSOR PARTHA MOHANRAM’S RESPONSE:

Prof. Lev makes some compelling arguments supporting his view that financial reporting has remained relatively static. However, there are at least three caveats to his arguments. First, it’s not as if this is unique to the arena of financial reporting. Consider the roads we drive on, and the traffic signals that abound at major intersections. Outwardly, they appear to have remained essentially the same, while cars have changed beyond recognition over the past century. Looking deeper, one realizes that a vast number of changes have occurred in road design, synchronized traffic signals etc.

Second, while the nature and format of financial statements may not have changed, their mechanism of delivery

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