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  • The Rake

    BRINGING IT HOME

    Apr 09, 2020 5 minutes
    by tom chamberlin
    photography kim lang

    To paraphrase our founder’s description of Ralph Lauren: if Jeremy Hackett didn’t exist, Japan would have to invent him. Yes, Hackett is the quintessential English gentleman, but the Japanese have taken him into their hearts in the same way the Kastom people in Vanuatu have taken in Prince Philip. The deification is certainly justified. Jeremy looks like he’s been carved out of the Union flag, and has been a martinet for British elegance since he first established his eponymous brand in 1983.

    Jeremy worked on Savile Row when he first moved to London, in the 1970s, which was when he became besotted with the romance of bespoke tailoring and its ability to enhance the essence and identity of the wearer, a power that he wanted to harness in his own brand.

    Things have come full circle, and while it feels like this

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