Build a Better Bottle—From Paper

Julie Corbett, a California financial adviser, was wandering the aisles of her local supermarket in 2007, looking for liquid laundry soap in an environmentally friendly container. Her elementary school daughters were learning about recycling and had begun whipping the Corbett household into recycling shape. “Your kids come home and become the enforcers,” recalled Corbett. They were even weighing her trash.

But she