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Great Expectations

At Cartier, Black Lives Matter. “As a Maison, our creativity is nurtured and inspired by the diverse cultures of the world,” reads a statement from the brand accompanying a black square posted to its Instagram feed on June 2nd. “We find our own richness in this diversity, and we stand firmly against all forms of racism directed toward the Black Community. At this moment we are examining our own company to identify actions we can take that will result in real change. #BlackoutTuesday.”

The French luxury brand was not the only watchmaker to express solidarity with the Black Lives Matter movement on June 2nd (others included IWC Schaffhausen and the luxury group Kering, owner of Ulysse Nardin and Girard-Perregaux), but it was certainly among the few. It’s unclear

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