Keep Polishing
There’s a diamond in there somewhere.
Chevrolet launched the original Suburban during the first year of FDR’s first presidential term, in 1933. That makes the Suburban the longest-running nameplate in automotive history. I strongly suspect that 87 years from now, Chevy will still be selling these gargantuan people movers. It has been a fixture on American roads for a third as long as the United States has been a country.
Why such longevity? Because Americans need Suburbans. We’re big people with large families, husky friends, and an endless supply of outdoor toys, living in an expansive land filled with majestic redwood forests and shimmering Gulf Stream waters. This SUV was made for you and me.
When my European friends visit, they look at these extra-full-size Chevys and ask, “Anyone can just buy that? You don’t need a special permit?” But American SUV aficionados ask, “Do you think Chevy will ever make a 2500 version, with the big Duramax?”
I was raised to love Suburbans. We were a GM wagon family. But after the first time my dad rode in a Suburban, he
