TIME TO THINK PROVENCAL PINK

THERE’S something about Provence rosé that has caught the imagination of consumers, celebrities and commercial companies alike. Is there a Provence pink lifestyle? Is it a millennial zeitgeist moment? There is certainly a Provence rosé style which is often regarded as a benchmark style for still rosé wine: Liz Gabay MW, rosé and Provence expert, said they have “southern French ripe fruit, very pale colour, a neutrality often described as delicacy, and good fresh mineral acidity”. Almost regardless of flavour, paleness of pink has become a defining marketing asset, and Provence rosé has long been pale. The wines are dry.

Provence is in the