How stores are adapting to 2020 holiday shopping

Here's what to expect from Black Friday through the rest of the 2020 holiday shopping season, according to marketing professor Ayalla Ruvio.
package on doorstep

Both retailers and consumers have struggled due to the pandemic. How will that change the 2020 holiday shopping season?

Ayalla Ruvio, a professor of marketing in the Eli Broad College of Business at Michigan State University, and Kelsey Haines, an MBA student at the Broad College studying under Ruvio, answers questions about how COVID will reshape holiday shopping trends:

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