WORK SMARTER, NOT HARDER
Although every social media platform has its own best practice, there are definitely a few basics that apply across the board. First off, keeping your social channels updated isn’t about getting content out there at every opportunity. Just like every other aspect of your business, it needs to be well thought out, engaging, and on brand. That doesn’t mean you can’t be spontaneous, and functions like Instagram Stories are great for jumping on and saying hi. But, follow this advice and you’ll find it easier to stay on top of posting, and have a clear idea of the content you want to share.
