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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Audiobook4 hours

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

Written by Bernd H. Schmitt

Narrated by Sean Pratt

Rating: 4.5 out of 5 stars

4.5/5

()

About this audiobook

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty".

In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

We all know that businesses need creative and innovative strategies to compete. But as Schmitt points out, conventional corporate wisdom, which eschews risk taking and rewards small thinking, discourages the kind of bold ideas needed to change markets. Big Think Strategy is the antidote to such corporate inertia. Through business case studies and commentaries on cultural phenomena, Schmitt uncovers the essence of bold leadership and the sources of revolutionary change.

Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. He gives step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them, as well as how to establish organizational structures that will sustain long-term "big thinking" within your company.

Schmitt's irreverent narrative style makes for lively, entertaining listening, as he draws on his diverse personal passions, steak, classical music, and good haircuts, to make his points. In Big Think Strategy, you will learn how to look outside the box for the bold, new ideas that will drive your firm's success.
LanguageEnglish
PublisherAscent Audio
Release dateApr 1, 2008
ISBN9781596591936
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

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Reviews for Big Think Strategy

Rating: 4.260204081632653 out of 5 stars
4.5/5

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  • Rating: 4 out of 5 stars
    4/5
    This audiobook is a great mind refresher. It brings out the idea of thinking big. Alongside this, it offers insights on why the incentive systems of huge firms aren’t set up for bold and big strategies. The creative analogies, as well as examples, make it fun to listen.
  • Rating: 4 out of 5 stars
    4/5
    I found this to be a great book to motivate any innovative thinker, although the authors seem to have targeted is work to benefit senior executive leaders of the firm.
  • Rating: 5 out of 5 stars
    5/5
    Interesting book about strategy and implementation.
    I think bigger now thanks to this great book.
    -Manfred
  • Rating: 5 out of 5 stars
    5/5
    Excellent narrator (Sean Pratt is excellent), and great information. However, there’s so much info and it goes so deep, I would recommend listening to each chapter twice and definitely make notes before moving on. Otherwise it all gets jumbled and you won’t remember anything.
  • Rating: 5 out of 5 stars
    5/5
    Hi Bernd. I really love example you said about Nick and how he used the manure in different ways, such as to pick up worms to get fish and as fertilizer to stress the point that no idea should be thrown away, and that we can find other ways to make use of these ideas in a business setting.
    Fantastic book!
    Thanks again,
    Sara J.
  • Rating: 4 out of 5 stars
    4/5
    Not too long. interesting ideas but nothing out of the ordinary
  • Rating: 5 out of 5 stars
    5/5
    great insights and ideas to taking businesses to the next level.
  • Rating: 4 out of 5 stars
    4/5
    Not a bad materials, some parts are really impressing in this book.
  • Rating: 5 out of 5 stars
    5/5
    Great reminders and examples related to innovation, strategy, and project management.
  • Rating: 4 out of 5 stars
    4/5
    Gustav Mahler's compositie-strategie, het Trojaanse Paard, de winkelstraten van Tokio. Ze maken allemaal onderdeel uit van het voorbeeldenpallet in het boek Big Think Strategy - met als ondertitel 'How to leverage bold ideas and leave small thinking behind' - van Bernd H. Schmitt.Dit prettig leesbare boek pakt een boeiend thema bij de horens, en doet dat in een boeiende stijl: grote nieuwe ideeën uitwerken tot strategieën, en deze vervolgens succesvol implementeren. Want dat laatste is wat ideeën succesvol maakt, en waar het de meeste bedrijven aan ontbreekt. Naast cultuur, ambitie, od simpelweg niet weten wat je in huis hebt.Een boek over strategie bevat uiteraard een model, zo ook dit boek. Schmitt geeft een kader waarmee onderzocht kan worden welke strategische vaardigheden ontwikkeld moeten worden, in dit geval een kwadrant waarin 'markt & organisatie' tegenover 'singular & systematic' worden geplaatst. Zo kan de strategische richting dwingen tot een organisatorische verandering waarbij harde en softe 'skills' noodzakelijk zijn. Een treffend voorbeeld is Dell in de jaren tachtig. Overigens is dit raamwerk zonder meer leuk, maar toch ook wat geforceerd. Belangrijker voor is het brede en onverwachte pallet aan bijzondere 'Big Think voorbeelden'. Eindelijk een boek zonder de obligate iPods, Starbucks en Googles.(Aanvullend en gratis, en net verschenen in the ChangeThis-serie: 14 Ways to Get Breakthrough ideas. Een mooi startpunt om uw innovatiekracht eens te testen.)