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    The 22 Immutable Laws of Marketing
    The 22 Immutable Laws of Marketing
    The 22 Immutable Laws of Marketing
    Audiobook (abridged)1 hour

    The 22 Immutable Laws of Marketing

    Written by Al Ries and Jack Trout

    Narrated by Al Ries and Jack Trout

    4/5

    ()

    About this audiobook

    The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

    LanguageEnglish
    PublisherHarperAudio
    Release dateJul 19, 2005
    ISBN9780060859992
    The 22 Immutable Laws of Marketing
    Author

    Al Ries

    Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

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    Reviews for The 22 Immutable Laws of Marketing

    4/5

    151 ratings12 reviews

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    • 5/5
      Classic marketing book. A must read for all marketers and executives
    • 2/5
      This book provides great examples on companies that were either marketing successes or failures, however I didn't necessarily learn anything new. In my opinion, these particular laws are common sense even to a novice marketer such as myself.
    • 4/5
      It was a good listen too. I presonal enjoy learning about the laws of marketing which I can clearly see is true.
    • 5/5
      The book was excellent for those beginning or already. It allowed me to conduct an extensive self inventory. My business has made substantial profit subsequently.
    • 5/5
      In what at first appears to be a burglary gone wrong, At first, the murder a successful Wall Street trader and his family appears to be a burglary gone wrong. Then another financial executive dies in a suspicious “suicide.” Ty Hauck left law enforcement and is now an investigator works for a major private security firm. As he investigates the deaths, he uncovers an international financial conspiracy and discovers that the miscreants will kill anyone who gets in their way.With its fast pace and building suspense coupled with convincing characters, makes this a book that will give readers much to enjoy.Recommended.
    • 4/5
      Excellent book. Good pace/rhythm. I will definitely read more Gross.
    • 5/5
      elaborate thriller set in a world where everything is connected, where not just bullets can kill people. highly plausible how things could happen as described.
    • 3/5
      I don't normally pick up books like this, I have to be in a rare mood to read a thriller, but something about the Goodreads description intrigued me to enter the giveaway and lo and behold, I won. This book is apparently third in a series, but that fact had no impact on the storyline at all. It read like it's own, independent novel and it was a nice change of pace from what I have been reading lately.When a friend from investigator Ty Hauck's past is murdered, he finds himself trying to solve the case and is thus drawn into a much larger mystery involving the collapse of the economy. Together with government agent Naomi Blum he travels the world to find out once and for all what's going on and to bring justice to his deceased friend.The plot line was intricate and could be seen from several different points of views of various characters. It read like a movie and was definitely a page-turner right through the bitter end. Just when you think things are winding down -BAM!- they're not and I loved that. What's more, you can tell Gross is a student of James Patterson because of the chapter length. I love short chapters, they really keep a novel moving in my opinion. Overall, glad to have won and read it.
    • 5/5
      An ex-policeman working in a private financial firm becomes involved in the investigation of two prominent banking heads who are killed. His investigation gets him involved with the US government and takes his chase around the world. So very good. Grabs you from the start. So typical Andrew Gross!
    • 3/5
      I have never read a novel by Andrew Gross, but have enjoyed Gross's joint ventures in writing with James Patterson. Gross and Patterson both employ the short chapter that tricks a reader into completing another chapter. Both men utilize a range of characters and settings that force the reader to continue reading just to discover what is happening. This novel centers on a worldwide plot to topple the financial world that reeks of reality. Has the world become like King Midas who never has enough power and wealth? As usual, both Patterson and Gross write a fast paced novel that demands that the reader stop and think about the world's corrupt practices.
    • 3/5
      This wasn’t too bad. You can definitely tell Gross is a student of James Patterson’s method, because the book is filled with short and punchy chapters. He’s done a good job capitalizing on the current economic climate, showing us a worst-case scenario, of sorts. Unfortunately, financial storylines tend to make my brain shut off, so I should have known that I wouldn’t love this. The good thing is, I was able to follow what was going on enough to get it. Hauck isn’t a bad character — he’s one of those guys that just can’t leave well enough alone. I kept expecting more of a romantic interlude with Naomi, based on the way he described and reacted to her, and that colored my opinion of him a bit. After all, he has a girlfriend at home. That line is never crossed, but I’d be surprised if this is the last you see of Naomi Blum. Speaking of surprises, I wasn’t surprised by any of the twists, even the final one about Ty’s true connection to April. Frankly, it was obvious almost from the start.
    • 2/5
      Andrew Gross has had a seven-year partnership with James Patterson and it shows. I'm mixed about James Patterson who I thought wrote some great books early in his career - the first Alex Cross books were truly outstanding thrillers - and then became, quite frankly, a hack spewing out indifferent thrillers back-to-back. Andrew Gross has benefited in a sense from both sides of this equation - he's definitely learned the elements of a successful thriller and he's definitely learned to spew out the formula. You can probably guess that I'm not impressed with the latter half of the equation.I read a lot of thrillers and many of them are very good. Sure, they follow a formula, but the best ones go beyond that to deliver both plot and characters that make you want to keep turning the pages. Unfortunately for me this just didn't deliver anything beyond the average. The plot premise was definitely interesting: What if the recent economic crisis was actually evidence of a complex terrorist action targeting the financial sector? It's an idea with a lot of promise - a sort of Law and Order ripped from the headlines kind of thing (and I do love Law and Order).Where the problems come is in the characters who are pretty lackluster and typical. Yes, yes, the intrepid hero is intrepid and, well, heroic. Yes, yes, the government agent is female, skinny, and model-beautiful - can you see the TV mini-series being cast? If the book was skewed more towards the female agent, it'd be on Lifetime, but since it's skewed towards the intrepid hero think FX.Don't get me wrong, this was fairly entertaining, but not entertaining enough to keep me up reading and that's the minimum requirement for me to think it was a great thriller.