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    The Sell: The Secrets of Selling Anything to Anyone
    Unavailable
    The Sell: The Secrets of Selling Anything to Anyone
    Unavailable
    The Sell: The Secrets of Selling Anything to Anyone
    Audiobook8 hours

    The Sell: The Secrets of Selling Anything to Anyone

    Written by Fredrik Eklund and Bruce Littlefield

    Narrated by Fredrik Eklund and Barbara Corcoran

    4/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    The nation's #1 real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life-no matter who you are or what you do.

    Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he's become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.


    Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you've got-whether it's a luxury home, a great idea at work, or your profile on Match.com-you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. 

    Blending personal stories, hilarious anecdotes, and the expertise he's gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don't have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life's dealings, you'll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.


    From the Hardcover edition.

    Editor's Note

    The secret to selling anything...

    New York City's beast-mode broker & star of Bravo's hit show “Million Dollar Listing New York” tells his inspiring rags-to-riches story & shares his secrets to selling anything in his instantly-bestselling memoir.

    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateApr 14, 2015
    ISBN9780698194571
    Unavailable
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    Reviews for The Sell

    4/5

    48 ratings23 reviews

    What did you think?

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    Review must be at least 10 words

    • 4/5
      There’s some useful information here if you are willing to take it in. Even some bits relevant to non real estate individuals. If you are a fan of the show and business/productivity, a worthy read.
    • 2/5
      I received a free copy of this book in exchange for an honest review and, honestly, I did not know who Fredrik Eklund was before I started reading. I imagine your estimation of the content of the book will depend heavily upon how you feel about the person. To me... well, he seems like someone intimately connected to "the sell" -- and the most important thing he is selling is himself (which is arguably true of all of us... it's just a matter of *how* you want to be portrayed). From his watch to his haircut to his schedule, everything is shaped to create a certain appearance. He suggests you do the same. The book is wide-reaching in its advice -- it mentions topics as diverse as sleep, exercise, hygiene, social media, how to approach meetings, etc. He never treads into new territory -- everything has been written about before (and more in depth), but if you are new to the business world and/or find his delivery entertaining, then the book will prove a quick, easy, and perhaps somewhat instructional read. I, however, could not shake off the uneasy feeling you get when someone preaches being authentic while providing very contrived advice...
    • 4/5
      His grandmother's wise wisdom. I would have liked to of heard more about his systems. We all don't live in an area of high priced homes, but it was a good book, for a biography of his journey to success.
    • 5/5
      Great read! Keeps you intrigued throughout. Frederick always makes me laugh
    • 3/5
      I found his book entertaining. He is very passionate about what he does. I found a lot of it similar to other things I have heard. A day in his life was interesting; he really fills it up. I also think this book is ok for people interested in high price real estate or just like make million+ sales.
    • 2/5
      This was a tough read. I'm not sure that I got anything out of it. I've read other sales books that I gained more from. I thought maybe it was just my take but I passed it to some of the other sales members at my workplace and received the same feedback. Their thoughts were that this person was very impressed with their own importance.
    • 1/5
      Could only listen to the first few chapters.
    • 3/5
      This book was awarded to me by the advanced review copies program that Librarything.com runs. It wasn't completely what I expected. It is a self help book for sure. There is a lot of cheerleading going on, which is irksome at times (but completely understandable considering this multi-millionaire's success and energy). He talks about everything (which can become a bit daunting), dedicating chapters to diet, attitude, social media, exercise, how to dress, how to win people over, how to study other examples/subjects of success and learn from them. He is ever the optimist and "multi-tasker." He likes to talk about his dogs, boyfriend, and high kick. He loves the high kick. I have never seen his show before and will probably keep it that way. I feel the book is rehashes old adages and principles to success, but hey, he's just updating stuff like so many others. He is very outspoken about going out for number one and avoiding the whole Scandinavian and Germanic "hammer down the nail that sticks up," mentality. He talks about exploiting your authentic self and to never hide who you are. His origins are fairly humbling, considering he came to the U.S. with hardly anything. The book is at once overwhelming, inspiring, candid, and annoying. I gave it three stars not because it kept me reading every page, but I felt that if I kept reading, I may stumble across a few more nuggets of information that could help me see things differently. I came into this book not knowing a thing about him or his persona on TV, so keep that in mind.
    • 1/5
      Don't bother. This book takes simple concepts, which are not really anything new, and tries to make them complex.
    • 3/5
      I think I love Fredrik more after reading this book. I have watched him on Million Dollar Listing from the beginning of the show and have gone through different opinions of him, but this book shows how he is truly a nice, caring person who believes his success isn't exclusive of anyone else's, that there's plenty to go around and is supportive of anyone else who is as ambitious as he is. And while this book isn't exactly new territory or earth-shakingly innovative, perhaps the true meaning of it is to introduce the real Fredrik who although is a cut-throat businessman, he just really wants to be liked. I enjoyed the book probably much more than a non-viewer of his Bravo show would simply because of the way his personality shined through. I may have gleaned one or two usable pieces of new advice from the entire book, but it was a fairly entertaining read. Thank you Library Thing for the free copy.
    • 1/5
      So many exclamation points! As several people have pointed out below, this wasn't the most well-written book and the author comes off as incredibly self-centered. I tried to read it from the beginning but between the irrelevant personal stories, the inflated sense of self and the obvious "secrets", I just ended up skipping around. This book would be more relevant for someone just starting out in the work world.
    • 1/5
      This wasn't the best written book in the world. Do not read this book if you'd like to learn more about prose or literary devices. The writing is atrocious, and the advanced reader copy is full of errors. I couldn't help thinking that Eklund is a narcisisstic asshole obsessed with making money at the end of the book; that being said, I don't find this book enlightening at all. It's basically all of his life advice packaged together into a paperback that broke in 2 days. He painted a perfect picture of his life - no pain, no loss, no raw honesty - just a seemingly idealized (and really boring) version of his life, along with a quick guide about how to climb the corporate ladder and maintain your spot at the top.HOWEVER, Eklund's passion is infectious. Read this book if you'd like to become a better, more organized worker.
    • 2/5
      Followers of the New York real estate reality tv show will no doubt enjoy this insight into Frederik's professional and personal life. Over half the book is devoted to the author's story and emphasizes personal presentation, it being essential that you are on your game when developing relationships with potential clients. The remainder details practical negotiating ploys (tricks?) to control the pace of the process and land the sale.This is a portrayal of a blatant self-marketer, but one who is confident enough to tell of his embarassing moments as he lists his celebrity clients. While there is not much new in selling strategies, the author seems like an interesting guy making the most of his opportunity in the big city.
    • 2/5
      I found this book to have some good points (that I have already heard elsewhere) that probably will not impact my life. By mixing humor into the book it helps keep interest. The frequent blocks of questions, however, become very distracting but easly skipped. Certain themes become repetitive and the read tedious. Overall the book gets it's point across but there is nothing new about that point, and I would probably not give it much consideration on a shelf.
    • 1/5
      Frederick Eklund is the host of Bravo's Million Dollar Listing New York. The Sell is a glorified self-help book, taking age-old concepts and adding Eklund's bravado and celebrity into the prose. He takes simple concepts and makes them complex. Although this was a free, advanced readers copy, I noticed that some of the pages fell out because they were not bound together correctly and there was placeholder text for photos that weren't in the book. I hope these issues get fixed by the time the book goes on sale. Honestly, don't spend your time or money when there are better written and more meaningful self-help books on the market.
    • 1/5
      Even Fredrik Eklund super fans will find it hard to get through this glorified self help book. SPOILER ALERT: his "secret" to selling anything is to be the best version of yourself...the same message we have heard over and over again in books such as The Secret and He's Just Not That Into You. Eklund's twist on this is to do this in expensive clothing tailored to fit your body perfectly and to find your own quirky signature "high kick" move in life. He takes his arrogance to a whole new level bragging about frequent expensive hair cuts, clothing, a carb free diet, exercise routine, famous clientele, etc. This superficial book is cluttered with random studies and "inserts" from Eklund. Is this supposed to make the writers sound smarter? It doesn't. Any real steps to success are glossed over and in the end it is just another get rich scheme by manipulative Eklund. Would Eklund buy this book? NOPE! He would save his money on this waste of a book and buy himself a matcha green tea latte instead and so should you!
    • 3/5
      If you love this guy then I'm sure you'll love the book, very outgoing, over the top. But it's not really about selling or "the sell"

      It's really just Fredrick's tips for life, no great business advice, but solid tips. If you've never read a pop culture business book before this is a good start, very solid tips but it's really more an autobiography with tips than a true business book.

      1 person found this helpful

    • 1/5
      I do not support his views on life. he should've not included anything about his filthy life stories. It is not a good idea to spread this garbage to other people. I stopped hair way.
    • 4/5
      Very enthusiastic read! Loved that author was reader made it more genuine! Great advice and very encouraging. Hope this isn't his last book!
    • 5/5
      Excellent!
    • 5/5
      My new inspiration... Thanks again Frederick :)
    • 5/5
      Amazing lessons from the master himself!
    • 2/5
      THE SELL by Fredrik Eklund, co-written by Bruce Littlefield, promises that it can teach you to sell "anything to anyone." Not quite, but it was an interesting, if unusual and somewhat narcissistic, read.First, let me say that I received an ARC of this book. However, even uncorrected proofs should have far fewer mistakes, particularly in punctuation, grammar, and consistency of style. It's a pet peeve of mine. A manuscript should be sent to your publisher in the best possible shape. My only hope is that the copyeditors were able to salvage it at the eleventh hour.Let me pull out some of the better, if not original, advice. And, let me note, these are free or inexpensive tips to try. (We'll get to Fredrik's outrageous spending soon.)* People want to do business with people they like. * Be honest about who you are—even on social media (no false personas).* Add a "splash of color" to your wardrobe.* "Get over what other people think."* Take time OFF—no work, no emails, no business calls.* Be in the "now." (Again, not original, but important.)* Exercise. Eat healthier. Sleep!* Understand the benefits of laughter.* Say thank you. Compliment people sincerely.* "Avoid negative remarks about others" and "Lead with the positives."* "Active listening is critical for your success."* Answer email in real time.* And, of course, "Check your zipper and your teeth before any big meeting."The basic problem I have with this book is that it seems geared toward people in big business, specifically real estate, with the potential to make millions. That is NOT most of us. Can you use some of his suggestions to sell a few more of your handmade dog sweaters? Sure, but not many.To be fair, I think Fredrik is simply an enthusiastic, honest (I hope) guy who is so filled with life that he just shares everything. But that's not a book. You have to know your audience, so telling us you bought a $2100 suit, a $29,000 watch (bought used at $13,000), or that you spend $275 a month every three weeks on a haircut does not endear us to you. The majority of us simply can't relate to that kind of extravagance (and wouldn't spend our money that way if we had it to spend). Fredrik sets his phone to wake him with "Money, Money, Money" by Abba. Elsewhere he asks, "Someone has to be the best and living large, so why not you?" He warns against being materialistic and yet . . .?He's also good at offering general advice with no plan as to exactly how to achieve results. For example, "If your work isn't something you enjoy, perhaps it's time to change jobs." There are many in this situation, but exactly HOW does someone find good-paying work he or she enjoys? Or explaining to us that the only reason to work is "to find fulfillment." All for it, but HOW?The last two chapters, I think, offer the most potential for reflection and change on the reader's part. Unfortunately, these chapters felt like choppy add-ons, as if Fredrik was trying to say everything he hadn't in the rest of the book. If these chapters had been planned, organized, and cultivated properly, they could have been the book all by themselves. When someone crams everything he or she still wants to say at the end, it's a disservice to both the reader and the writer.The book had entertaining moments and I did enjoy Fredrik's voice (in the end, you can't help but like the guy), but unless you have a lot of money to spend, I wouldn't pay $26 for a book that is going to ask you to spend even more money in order to be successful, though it might be worth the price of an eBook. Fredrik Eklund, if you are reading this, I'd be happy to send you my complete notes if you mail me a postage-paid envelope. It will be worth the investment for your next book. I promise.