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    Total Competition: Lessons in Strategy from Formula One
    Total Competition: Lessons in Strategy from Formula One
    Total Competition: Lessons in Strategy from Formula One
    Audiobook7 hours

    Total Competition: Lessons in Strategy from Formula One

    Written by Ross Brawn and Adam Parr

    Narrated by Adam Parr and Peter Noble

    4.5/5

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    About this audiobook

    Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
     
    Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. 
     
    Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 
     
    LanguageEnglish
    PublisherSimon & Schuster Audio UK
    Release dateAug 10, 2017
    ISBN9781471168833
    Author

    Ross Brawn

    Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. 

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    Reviews for Total Competition

    4.5/5

    49 ratings6 reviews

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    • 5/5
      Very thoughtful about strategy and understanding competition. I would recommend for anyone who wants to get the edge in their competitor's.
    • 5/5
      Fantastic listen. The readers articulate it wonderfully and the content is fascinating. Have already recommended to everyone I've seen.
    • 5/5
      Great insight into the mind of this man. Great listen.

    • 5/5
      Very good and informative about the world of formula 1. What i wasn’t expecting was this also being an extremely good book on management and ambition
    • 5/5
      Although I don't understand much about formula racing or any car raising event, this book provides very important lessons that everyone can use to be successful!
    • 4/5
      Ross Brawn's thoughts on F1 are golden. It's profoundly entertaining to get his take on the development cycle and the politics of modern racing.

      Adam Parr's attempts to make this "Sun Tzu with wheels" unfortunately often falls flat. It's just a bit of reach to constantly compare the team principal to Napoleon, etc.