Marketing Skills for Product Managers: How Product Managers Can Use Marketing to Make Their Product a Success
Written by Dr. Jim Anderson
Narrated by Dr. Jim Anderson
3/5
()
About this audiobook
At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if its customers that you are after, you've got to be able to paint a picture of your product that makes people want it.
What You'll Find Inside:
- PRODUCT MANAGER MARKETING MISTAKES
- HOW TO USE WEB 2.0 TO BE A BETTER PRODUCT MANAGER
- HOW PRODUCT MANAGERS CAN GET BETTER AT CREATING POWERPOINT SLIDES
- PRODUCT MANAGERS & THE SECRET OF THE COLOR WHEEL
Product managers are not perfect and when it comes to marketing our product we do make mistakes. However, the key is to learn from both our mistakes and the mistakes that other product managers have made in order to ensure that we won't be repeating them. Not making mistakes is even more important now that the Web 2.0 has arrived. Everything that we do in terms of marketing our product can now be instantly seen by the rest of the world.
When we meet with customers, we present out product in the best light possible. More often than not we use either PowerPoint or Keynote slides to do this. However, have any of us ever gotten any training on how to make really good slides? If not, then we should seek it out in order to help our products. How our products look on those slides is key to getting a customer to want the product. This means that we need a basic understanding of the color wheel and how different colors either work together – or don't!
When economic times get tough, inside of your company they are going to be looking for people who can help the company out. This is the time for a product manager to step up and show the company how his or her product can positively impact the company's bottom line. One way to go about making this happen is to create a website for your product that actually works and is not just another online advertising brochure.
For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:
www.TheAccidentalPM.com
More audiobooks from Dr. Jim Anderson
Product Management Secrets: Techniques for Product Managers to Boost Product Sales and Increase Customer Satisfaction Rating: 4 out of 5 stars4/5Save Yourself, Save Your Job – How to Manage Your IT Career: Secrets that IT Managers Can Use in Order to Have a Successful Career Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for Fundraisers: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsSolving the Technology Challenge for IT Managers: Technologies that IT Managers Can Use in Order to Make Their Teams More Productive Rating: 0 out of 5 stars0 ratingsHow to Build High Performance IT Teams: Tips and Techniques that IT Managers Can Use in Order to Develop Productive Teams Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for Negotiators: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsCIO Business Skills: How CIOs Can Work Effectively with the Rest of the Company! Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for an Actor: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsHow to Give a Great Presentation: Presentation Techniques that will Transform a Speech into a Memorable Event Rating: 0 out of 5 stars0 ratingsTake No Prisoners in Your Next Negotiation: How to Start a Negotiation in Order to Get the Best Possible Outcome Rating: 0 out of 5 stars0 ratings
Related to Marketing Skills for Product Managers
Related audiobooks
Managing Your Product Manager Career: How Product Managers Can Find and Succeed in the Right Job Rating: 0 out of 5 stars0 ratingsProduct Manager Product Success: How to Keep Your Product on Track and Make it Become a Success! Rating: 4 out of 5 stars4/5Business Development Volume II: How to Expand Your Business Rating: 0 out of 5 stars0 ratingsThe 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Rating: 0 out of 5 stars0 ratingsMarketing = Customers + Heart: How to build your small business growth strategy Rating: 0 out of 5 stars0 ratingsPowerful Business Tactics Bundle, 2 IN 1 Bundle: Hook Point and Seven Figure Social Selling Rating: 5 out of 5 stars5/5Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5Internet Marketer Essentials Bundle: 2 in 1 Bundle, Content Planning and Story Brand Rating: 0 out of 5 stars0 ratingsInspired!: Take Your Product Dream from Concept to Shelf Rating: 0 out of 5 stars0 ratingsAlways In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life Rating: 0 out of 5 stars0 ratingsHow Did I Start My Business Rating: 5 out of 5 stars5/5Bullseye Marketing: How to Grow Your B2B Business Faster Rating: 1 out of 5 stars1/5The Sales Focused CEO: Looking at Business Through a New Lens Rating: 0 out of 5 stars0 ratingsDigital Marketing Analytics Rating: 0 out of 5 stars0 ratingsRevenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Rating: 0 out of 5 stars0 ratingsAgile Product Management: Product Owner 27 Tips & Productivity at Work 21 Tips Rating: 0 out of 5 stars0 ratingsSmall Change, Huge Results Rating: 3 out of 5 stars3/5Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships Rating: 0 out of 5 stars0 ratingsNavigating the Corporate Maze: Learn the mindsets & tactics needed to achieve your highest career goals Rating: 0 out of 5 stars0 ratingsHow to find customers: Techniques to reach clients with Internet, Social Media and Phone Calls Rating: 0 out of 5 stars0 ratingsEngineering Business Success: Essential Lessons In Building A Thriving Company Rating: 0 out of 5 stars0 ratingsSelf Help Head Over Sales Rating: 0 out of 5 stars0 ratingsViral Marketing Success Rating: 0 out of 5 stars0 ratingsMastering the 7 Essentials of High-Growth Companies: Effective Lessons to Grow Your Business Rating: 0 out of 5 stars0 ratingsGet your Marketing Cooking: A Recipe for Handling the Key Marketing Challenges that Keep Business Owners Awake at Night Rating: 0 out of 5 stars0 ratingsInterview Rating: 4 out of 5 stars4/5The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Rating: 0 out of 5 stars0 ratings
Marketing For You
How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5
Reviews for Marketing Skills for Product Managers
2 ratings0 reviews