The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
Written by Tara-Nicholle Nelson
Narrated by Tara-Nicholle Nelson
5/5
()
About this audiobook
They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.
They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.
Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.
Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.
The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.
When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
Tara-Nicholle Nelson
Tara-Nicholle Nelson is the founder and CEO of Transformational Consumer Insights. She is the former vice president of marketing for MyFitnessPal, now part of Under Armour, where her teams covered brand, growth, engagement, content and digital/social media, and media relations. She holds a master’s degree in psychology and a juris doctorate from the University of California, Berkeley, and is the board president of City Slicker Farms, a nonprofit food justice organization in West Oakland.
Related to The Transformational Consumer
Related audiobooks
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5How Cool Brands Stay Hot: Branding to Generations Y and Z Rating: 5 out of 5 stars5/5What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration Rating: 4 out of 5 stars4/5Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5X: The Experience When Business Meets Design Rating: 5 out of 5 stars5/5Decoding the New Consumer Mind: How and Why We Shop and Buy Rating: 4 out of 5 stars4/5Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Rating: 5 out of 5 stars5/5Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers Rating: 5 out of 5 stars5/5Beyond Advertising: Creating Value Through All Customer Touchpoints Rating: 0 out of 5 stars0 ratingsConversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Rating: 5 out of 5 stars5/5Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement Rating: 0 out of 5 stars0 ratingsCustomer Centricity: Focus on the Right Customers for Strategic Advantage Rating: 4 out of 5 stars4/5Do It! MARKETING: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Rating: 0 out of 5 stars0 ratingsThe Social Network Business Plan: 18 Strategies That Will Create Great Wealth Rating: 4 out of 5 stars4/5Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell Rating: 5 out of 5 stars5/5Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Rating: 3 out of 5 stars3/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Rating: 0 out of 5 stars0 ratingsBrand Now: How to Stand Out in a Crowded, Distracted World Rating: 5 out of 5 stars5/5Good Is the New Cool: Market Like You Give a Damn Rating: 4 out of 5 stars4/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5
Marketing For You
The Predictably Irrational Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5
Reviews for The Transformational Consumer
1 rating1 review
- Rating: 5 out of 5 stars5/5Incredible insights. It has so much great information. This is not a book you just listen to once.