GROW 4 Marketing: Engage, Communicate, Connect
Written by Antony Whitaker
Narrated by Antony Whitaker
4.5/5
()
Currently unavailable
Currently unavailable
About this audiobook
Salon Marketing is about three things, 1. Attracting new clients, 2. Turning them into regulars and 3. Keeping them as long as possible. GROW 4 Marketing covers all three with a practical overview of what it takes to build a successful brand in todays highly competitive market.
Any charts used in this book are downloadable from www.growmysalonbusiness.com/charts
Table of Contents
Chapter 1: What is Marketing?
What is marketing?
The 7 Ps of marketing
You are the marketing department
A business is a collection of individuals
What is the purpose of marketing?
The functions of marketing
The 3Ms – Market, Message, Media…
The 5 big questions…
Now you know…
Chapter 2: What is the concept for your salon?
What is the concept for your salon?
The need for market research…
Salon industry trends…
Down-trends
Internal analysis
Now you know…
Chapter 3: Who is your target market?
Who is your target market?
If you were a magazine
Choose 5 people…
What are the needs and expectations of your target market?
What are your brand values?
Choosing a product manufacturer to be aligned with
Your number 1 marketing tool is…
Strategy…
Now you know…
Chapter 4: How do you get more clients?
How do you get more clients?
What is your basis for growth?
Client generation internal
Client generation external
Advertising
Key points to focus on with advertising
The message and the medium…
Traditional advertising media
Digital marketing media
Your website is the hub of your digital marketing strategy
The explosion of social media
The ins and outs of PR
Relationship marketing
The need to be authentic
Develop a yearly marketing activity plan
Promotional opportunities
Discount versus added value
Now you know…
Chapter 5: How do you turn them into clients?
Turning them into regulars
The journey from customer to client
What are you really selling
The components of success
Client conversion strategies
Value-added and customised…
Now you know…
Chapter 6: Turning clients into lifelong advocates
How do you keep them as long as possible?
Client retention – Turning clients into lifelong advocates
Now you know…
Related to GROW 4 Marketing
Related audiobooks
Influencer Marketing Blueprint: The Ultimate Guide to Effective Influencer Marketing, Learn About the Proven Tactics on How to Connect To Your Audience and Build a Loyal Following Rating: 5 out of 5 stars5/5Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5Twitter, Pinterest And Linkedin Marketing For Beginners: A Complete Social Media Marketing Guide with Twitter,Pinterest and Linkedin Rating: 0 out of 5 stars0 ratingsFacebook Marketing: Social Media Marketing & Advertising with Facebook Ads Rating: 5 out of 5 stars5/5The 90 day Marketing Plan Rating: 0 out of 5 stars0 ratingsData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4 out of 5 stars4/5Marketing = Customers + Heart: How to build your small business growth strategy Rating: 0 out of 5 stars0 ratingsSocial Media Marketing Mastery 2020: The Ultimate Blueprint to make money online with Facebook, Instagram, Tik Tok and Twitter Rating: 0 out of 5 stars0 ratingsFacebook Marketing Tips: Zero Cost Facebook Marketing Plan for Small Business Rating: 0 out of 5 stars0 ratingsStrategic Marketing: Insights on Setting Smart Directions for Your Business Rating: 2 out of 5 stars2/5Epic Content Marketing Rating: 4 out of 5 stars4/5Marketing Rating: 0 out of 5 stars0 ratingsInbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Rating: 5 out of 5 stars5/5Brand Now: How to Stand Out in a Crowded, Distracted World Rating: 5 out of 5 stars5/5Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Rating: 5 out of 5 stars5/5Marketing for Introverts: How Quiet Ones Can Zing Rating: 4 out of 5 stars4/5Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Rating: 4 out of 5 stars4/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Get Noticed: Social Media Marketing for Entrepreneurs: Market Your Brand Without Being Annoying Rating: 4 out of 5 stars4/5
Small Business & Entrepreneurs For You
The Master Key System: 28 Parts, Questions and Answers Rating: 5 out of 5 stars5/5The Millionaire Fastlane, 10th Anniversary Edition: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 5 out of 5 stars5/5The 7 Secret Keys to Startup Success: What You Need to Know to Win Rating: 4 out of 5 stars4/5The Science Of Getting Rich Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Overcoming Impossible: Learn to Lead, Build a Team, and Catapult Your Business to Success Rating: 5 out of 5 stars5/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Rating: 5 out of 5 stars5/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Rating: 5 out of 5 stars5/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 5 out of 5 stars5/5Finance Secrets of Billion-Dollar Entrepreneurs: Venture Finance Without Venture Capital Rating: 4 out of 5 stars4/5Enough: The Simple Path to Everything You Want -- A Field Guide for Perpetually Exhausted Entrepreneurs Rating: 5 out of 5 stars5/5Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5What’s Holding You Back?: Breaking Through Fear and Insufficiency to Achieve Your Goals Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Larger Than Yourself: Reimagine Industries, Lead with Purpose & Grow Ideas into Movements Rating: 5 out of 5 stars5/5Think Like a Billionaire Rating: 5 out of 5 stars5/5Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals Rating: 4 out of 5 stars4/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5The Layperson’s MBA: Skipping the Degree without Skipping the Important Lessons Rating: 4 out of 5 stars4/5Create: Tools from Seriously Talented People to Unleash Your Creative Life Rating: 4 out of 5 stars4/5Every Tool's a Hammer: Life Is What You Make It Rating: 4 out of 5 stars4/5Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5What It Takes: Lessons in the Pursuit of Excellence Rating: 5 out of 5 stars5/5
Reviews for GROW 4 Marketing
7 ratings0 reviews