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    This Is Marketing: You Can't Be Seen Until You Learn to See
    Unavailable
    This Is Marketing: You Can't Be Seen Until You Learn to See
    Unavailable
    This Is Marketing: You Can't Be Seen Until You Learn to See
    Audiobook7 hours

    This Is Marketing: You Can't Be Seen Until You Learn to See

    Published by Penguin Random House Audio

    4.5/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin

    Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

    Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.

    This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.

    No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

    • How to build trust and permission with your target market.
    • The art of positioning—deciding not only who it's for, but who it's not for.
    • Why the best way to achieve your marketing goals is to help others become who they want to be.
      * Why the old approaches to advertising and branding no longer work.
    • The surprising role of tension in any decision to buy (or not).
    • How marketing is at its core about the stories we tell ourselves about our social status.

    You can do work that matters for people who care. This book shows you the way.

    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateNov 13, 2018
    ISBN9781984841438
    Unavailable
    This Is Marketing: You Can't Be Seen Until You Learn to See

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    Reviews for This Is Marketing

    4.5/5

    200 ratings24 reviews

    What did you think?

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    Review must be at least 10 words

    • 4/5
      4 stars not 5, because the author might should've consider another audio man (need narration skills)...the book is more than excellent..eye opening...and you thought you can do marketing before this book!!!!
    • 5/5
      as usual Seth helps us see a perspective and asks us to get off our couches. Go do something remarkable.
    • 5/5
      Thank you Seth, for helping us see our responsibility to be empathetic human beings who seek to change the world for the better and labeling that process marketing
    • 5/5
      this was an excellent book. highly recommended that anybody interested in business or marketing read this.
    • 5/5
      The first book to help me understand marketing. Now I know my company will be successful and I can't wait to read more Seth Godin.
    • 5/5
      lo practico del conocimiento en la acción no muy compleja
    • 5/5
      Amazing book. Always been a fan of Seth and he does it again. Read it!
    • 5/5
      This book is the embodiment of all that Seth teaches in the book. That is... to find the minimum viable audience and marketing to them ethically, fearlessly and with truth. He has got his skin in the game and this work is priceless.

      For me - this book is like a North Star - your direction. And while we seek to reach our destination through the North Star - we will find our own true and fearless way of marketing to the minimum viable audience - for us.
    • 5/5
      Great! Worrh listenung a couppe of times? True marketung
    • 5/5
      This book should have the option for 10 stars. It was well paste each chapter built upon the one before it information was fresh and for me it was relevant and helpful
    • 5/5
      Lot's of great insights and an easy listen! Seth Godin is a rockstar!
    • 5/5
      Im amazed. Just read it and shall read it again.
    • 3/5
      This is a book that only Seth Godin could have written. In this book, Seth boils down his years of experience and propagates his philosophy about marketing. In it, he distills his learning, adds his wisdom, summarizes mental models. I don't think all of his philosophy applies, there are brilliant aspects like Tension, the smallest viable market, that I loved. Few things to learn and a few things to debate.
    • 5/5
      As usual, shaking things up and going into deep meanings other than what other marketers can tell you about. I'm thinking about growth hackers, attract customers fast kind of things, while for Godin, it's more about the long term and meaningful branding
    • 2/5
      He told me what it was but not how to do it. Waste of time.
    • 5/5
      Amazing book. Thoroughly enjoyed it.
    • 3/5
      Seth Godin’s blog is very popular with many people I respect, so I gave the book a try. There are lots of good ideas in the book for creating and promoting a business, and finding the people who will want your product or service. He argues that you can’t sell to everyone; you are going to sell to a tribe that shares your values.

      The writing style of his short, thought provoking, sometimes scattershot blog entries has been imported without modification into a fairly long book, however, so after a while I found it tough going.

      Probably the most important takeaway I got was that SEO is a way for Google and Facebook to make money, not necessarily for the would be entrepreneur.
    • 1/5
      This guy. Should not. Read. His own. Books. This is. What he. Sounds like. There are. Undevelopably too many. Dramatic. And pointless. Pauses.
    • 5/5
      For me, this was one of Seth's best. He shares relevant and timely information in his unique, trustworthy style. I just purchased the book to reread and share.
    • 5/5
      I wish i knew about this book before. Clear bird eye view of marketing.
    • 5/5
      beautiful book. well written and full of ideas, strategies and snippets of golden info that you can implement into your business or your marketing strategies straight away. Would defo read this again to absorb everything.
    • 5/5
      New thoughts clear as always. Seth share where we are and how we need to work today to serve the people who care.

      2 people found this helpful

    • 5/5
      If you want to improve your marketing, this and all of Seth Godin's other work should be added to your read/listen to list.

      1 person found this helpful

    • 1/5
      Good content, but you'll fall asleep. Stick to writing, not to narrating!