Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Written by Ryan Holiday
Narrated by Tim Andres Pabon
3.5/5
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About this audiobook
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Ryan Holiday
Ryan Holiday is one of the world's bestselling living philosophers. His books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the # 1 New York Times bestseller Stillness Is the Key, appear in more than 40 languages and have sold more than 4 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas. Follow Ryan on Twitter @ryanholiday and visit his website www.ryanholiday.net
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Ego Is the Enemy Rating: 5 out of 5 stars5/5
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Reviews for Growth Hacker Marketing
54 ratings2 reviews
- Rating: 5 out of 5 stars5/5Extremely helpful and powerful information. This book really changed my perspective on how approach marketing. Analysis and minor changes lead to massive success. Definitely a must-read for anyone in business.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Holiday is GOAT, listen to this if you want more customers